Custom Labels
Your Professional Custom Labels Supplier
Established in 2018, is partnered with our associate company Wuxi Baiguang Packaging Materials Co., Ltd. Based in Wuxi, Jiangsu province, we specialize in producing and selling a variety of packaging and printing products, including labels and color boxes. From design to production, sales to after- sales service, experienced employees are involved in every step.
Why Choose Us
Professional Team
We have a professional team skilled in research and design, sales and production, committed to operating as a practical, efficient and innovative printing specialist.
Customized solutions
With extensive experience and integrated supply chain expertise, we provide cost- effective, tailored solutions that maximize customer value.
Strict quality
We continuously pursue product innovation, higher quality, increased productivity and broader service coverage.
On-Time Delivery
Our supply chain management and production processes operate efficiently to ensure your orders are delivered punctually.
Advantages of Custom Labels
Marketing and branding: Custom labels provide an opportunity to showcase your brand and promote your products in a unique and eye-catching way. With custom labels, you have the freedom to choose the colors, images, and text that best reflect your brand and what your products have to offer.
Product differentiation: Custom labels can help to differentiate your products from similar items on the market. By creating unique labels that reflect your brand and the unique features of your products, you can create a unique and memorable packaging experience that customers will remember and appreciate.
Identification: Custom labels can help to identify your products, ensuring that they are easily recognizable and distinguishable from similar products. This is particularly important for products that are sold in multi-packs or as part of a product line, as it helps customers to easily identify and select the product they want.
Increased sales: By creating eye-catching and memorable custom labels, businesses can increase sales and generate more revenue. The more attractive and memorable the packaging, the more likely customers are to purchase your products over those of your competitors.
Cost savings: Custom labels can also provide cost savings compared to other forms of product packaging. This is because they can be produced in large quantities, reducing the cost per unit, and they are also less expensive than other forms of packaging, such as custom packaging.
Versatility: Custom labels can be used on a wide range of products, from food and drink to household goods, and personal care products. This versatility makes custom labels an ideal choice for businesses that need to label their product, with specific information to identify it in stores.
Increased efficiency: Custom labels can also increase efficiency, as they can be easily applied and removed from products, reducing the time and effort required for labeling and repackaging. This can help to improve the overall productivity and efficiency of your business.
Flexographic Printing
Flexographic label presses use flexible printing plates to transfer the inks onto your labels. Because of this, flexographic presses require initial setup costs. This includes preparing artwork, plate-making, and registering of the printing plates when setting up your labels on the press.
Digital Printing
Digitally printed labels are vibrant, high-quality labels. We use only the best digital presses designed precisely for label production, which guarantee the best in quality and consistency.
Custom Label Materials
Kraft paper labels – This opaque brown paper label material uses 100% recycled and 50% post-consumer content, giving it a more rustic, earth-friendly feel your commitment to environmental responsibility and help elevate your eco-friendly branding.
Paper labels – These glossy labels are eco-friendly, water and oil resistant, and come in an extensive range of sizes, and shapes including oval, rectangle, circle, or custom.
Metallic foil labels – With a bright and vibrant metallic finish, these labels and stickers elevate your products’ visibility. They are resistant to both heat and chemicals, and their permanent adhesive can be applied to glass, plastic, paper, and corrugated cardboard.
Clear labels – Clear label printing presents brand and product information while keeping products front and center. We use a transparent BOPP label material that is resistant to breakdown, water, oil, scratches, extreme temperatures, and more.
Pressure-Sensitive Labels
The most common of all custom labels, pressure-sensitive labels are applied on packaging by hand or machine. They’re made up of a facestock (more info on this later) with or without a top coat and an adhesive with a liner.
Shrink Sleeves
Also referred to as a shrink wrap, these polymer plastic films cover entire containers. The film is exposed to heat from a handheld gun or passes through the heat tunnel of industrial label printers to make it fit tightly around the product. Many bottled beverages that need refrigeration have heat-shrink labels.
In-Mold Labels
These preprinted polypropylene (PP) labels are injected into a mold where the plastic packaging container is formed. Once the packaging takes shape, the label is already fused into the container. This makes these labels look like they’re part of the container instead of a separate stock placed on its surface. Some laundry detergent bottles and food tubs (yogurt and butter) use this type of labeling.
Die-Cut Labels
These labels are made for uniquely shaped containers. They use a die and a press to cut the custom shapes.
Thermal and Thermal Transfer Labels
A warm printhead (direct thermal) or heated ribbons (thermal transfer) print words or graphics on the label material instead of ink. These individually cut custom labels are usually used for price tags, shipping, and bar coding. They have a short life span and are prone to change color when exposed to another heat source.
Use Of Custom Labels
Food And Beverage Products
In the food and beverage industry, custom labels are crucial for standing out on the shelf and meeting strict regulatory requirements. Custom labels help brands communicate key information, such as nutritional facts, ingredients, expiration dates, and allergy warnings, while also showcasing their unique branding. High-quality, visually appealing labels can make a product feel more premium, leading to higher perceived value and increased sales.
Cosmetics And Personal Care Products
Cosmetics and personal care products thrive on visual appeal. In this highly competitive market, custom labels allow brands to highlight product benefits (such as “natural ingredients” or “cruelty-free”) and stand out through luxurious or minimalist design. With options like waterproof materials for bath products, high-end finishes like embossing for perfumes, and sleek, modern designs for skincare items, custom labels ensure these products attract their target audience.
Health And Wellness Products
Health supplements, vitamins, and wellness products require custom labels to clearly communicate safety information, dosage instructions, and health benefits. Consumers in this market often look for certifications, such as “organic” or “non-GMO,” which can be emphasized through well-designed custom labels. The design also needs to reflect trustworthiness and professionalism to reassure consumers about product quality. Custom labels for health and wellness products help brands create credibility, especially in a market where transparency and authenticity are highly valued.
Wine, Spirits, And Specialty Drinks
For wine, spirits, and other specialty beverages, the label often plays a significant role in the purchasing decision. A beautifully crafted custom product label can communicate the craftsmanship, origin, and story behind the product. Many brands use these labels to create a sense of exclusivity or luxury, particularly with limited edition releases. Custom labels in this category can be made with textured materials, foil stamping, or unique color schemes to differentiate the product on the shelf and appeal to collectors and enthusiasts.
Pharmaceuticals And Medical Products
In the pharmaceutical and medical industries, custom labels are essential for clear communication of safety, dosage, and regulatory information. Custom product labels ensure compliance with industry standards while also providing an opportunity to design user-friendly labels that make important details easily accessible to patients and healthcare providers. In this context, the label’s functionality, readability, and adherence to regulatory standards are just as important as its aesthetic appeal.
FAQ
We're well-known as one of the leading custom labels manufacturers in China. Please feel free to wholesale high quality custom labels made in China here from our factory. For customized service, contact us now.
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